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The website m.hardrockhotels.com had the following on the homepage, "Hard Rock However you wanna play it." We analyzed that the webpage said " Rock n roll is more than music." It also stated " Its a forcea kinetic spirit thats ageless and electric. And each Hard Rock Hotel is a monument to that spirit, creating destinations where anything is possible. A weekend of poolside lounging by day and hotel club-crawls by night? Yes Incredible outdoor recreation for the whole family and kids-only clubs that are actually cool? About Hard Rock Hotels." The header had hard rock hotels as the highest ranking search term. This keyword was followed by luxury hotels and luxury resorts which isn't as urgent as hard rock hotels.